Entre Comadres (Between Friends)
Marketing collateral for the grassroots segment of the P&G program, Entre Comadres.
Marketing collateral for the grassroots segment of the P&G program, Entre Comadres.
Entre Comadres was a Hispanic campaign aimed at empowering Hispanic women as they transition to life in the U.S. and helping her build a support network of friends. The grassroots segment of this campaign was conducted in laundromats consisting of personal interactions to introduce Tide and Downy, and provide Hispanic women with information and resources in their community.
Poster: Set-up and manage photo shoot
11x17 Trifold Brochure/Newsletter: Front panels
11x17 Trifold Brochure/Newsletter: Inside panels
3'x4' Community Message Board: Providing tips and information
